In the article, in a wide historical range, the prerequisites for the emergence and existence of the bard song as a significant phenomenon
in the life of Russian society in the second half of the 20 th century, based on the synthesis of poetry and music, the relationship between elite art and mass culture, are considered. For many decades, poets have striven for melodiousness of the word, and musicians for singing poetry, which was embodied in bardic creativity, reflecting the essence of the Russian national character.
Keywords
elite art; mass culture; bardic poetry; verse speech; musicality of the word; vocal genres; song; romance; synthesis.