Challenges of Digital Communications in the Culturally and Linguistically Fragmented Middle East Region: a Case Study of Qatar
Challenges of Digital Communications in the Culturally and Linguistically Fragmented Middle East Region: a Case Study of Qatar
Фархутдинов П.Э.
Abstract
The article examines the problem of adapting digital communications
in Qatar. The study focuses on analyzing how digital services adapt messages. The relevance of the research is confirmed by the growing number of studies of the region, contrasted with the limited number of studies on digital communications. The aim of the paper is to determine the impact of adaptation on the effectiveness of content perception. In the course of the study, the author demonstrates the absence of any influence of adaptation on its effectiveness. The results contribute to further exploration of the problem.
Keywords
A/B testing; big data; digital communications; linguistic relativity; cultural cognition; data analysis; language and thought