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Who are you, mask? (Study of images limited by function)

Andreeva G.N.


In article features of images on face sanitary masks are analyzed during COVID-19 pandemic. The object of the study is masks put up for sale by selling companies in the OZON online store in mid-February 2021. Masked images were classified on different grounds. The theme of masks is traced. A variety of cultural codes of contents in the face masks used in COVID-19 pandemic is revealed. Various aspects and meanings attached to images within the same theme are shown.


protective masks; pandemic; images; themes; plots; cultural roots; modern transformation.

DOI: 10.31249/hoc/2021.03.10

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