The article deals with quirkiness in popular culture, design and architecture, acting simultaneously as an apology and criticism (quirkycriticism) of normative cultural and communicative practices. As a theoretical approximation to the phenomenon of quirkiness and operationalization of a quirky form, its criteria are distinguished within the framework of the specific structure of a quirky message as the language of modern communication.
Keywords
quirky architecture; quirky design; quirkiness; quirky shape; taxonomy of Borges; mass culture; quirky criticism.