Herald of

Popular culture and quirky criticism

Родькин П.Е.∗


The article deals with quirkiness in popular culture, design and architecture, acting simultaneously as an apology and criticism (quirkycriticism) of normative cultural and communicative practices. As a theoretical approximation to the phenomenon of quirkiness and operationalization of a quirky form, its criteria are distinguished within the framework of the specific structure of a quirky message as the language of modern communication.


quirky architecture; quirky design; quirkiness; quirky shape; taxonomy of Borges; mass culture; quirky criticism.

DOI: 10.31249/hoc/2022.03.03

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