Herald of

«A drop of nicotine kills a horse»: the story of a mysterious poster’s

Dushenko K.V.


The article examines the origin of the slogan «A drop of nicotine kills a horse» and its existence in popular culture. The origins of the slogan go back to the XIX century. Occurred in the late 1950 s. like an ironic rehash of anti-smoker propaganda the slogan was taken as a medical fact not only by the general public, but even by physician.


nicotine; smoking; anti-smoker propaganda; slogans; Soviet poster; D. Coxe; H.-A. Depierris; A. Rodchenko.

DOI: 10.31249/hoc/2019.04.10

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