Herald of

Fashion trends in the format of glossy journalism

Rzhanova S.A.


The article deals with the problem of reflecting fashion trends in everyday urban life. The article highlights the goals of glossy magazines, an urban online publication as a guide to urban life, including those affecting the fashion industry. As a result of the digitalization process, applications are created and used in the mass media. Projects are actively appearing in the online environment that independently develop a media brand. Fashion journalists direct their creative potential to maximum convenience for web users, conciseness, simplicity.


fashion blogs; glossy magazines; online publication; trend; city; lifestyle.

DOI: 10.31249/hoc/2022.04.15

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