The article analyzes the structure and content of superheroes in popular culture. The dynamic changes introduced by postmodernism into the semantics, pragmatics and syntactics of the symbol are determined. The research interest is directed to the specific positioning of superhero characters in the social imaginary.
Keywords
pragmatics of mass culture texts; emancipated recipient; cultural stereotypes; target-based attitudes; the boundary between fiction and reality; understanding reality through text.